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 How to Choose the Best Life Insurance Company? Best Life Insurance Company Consider financial strength, customer complaints, customer satisfaction, available policy types, available and included riders, and ease of application in order to find the best life insurance companies. The next task is to collect quotes among your top picks. This process will ensure you choose a company offering a policy that suits your needs and will be there in case your family needs it. Financial strength : First of all check AM Best ratings for financial stability. A++ and A+ ratings are regarded as the “Superior,” while A and A- are regarded as “Excellent.” There are agencies also who rate insurance companies. Among them are included Moody's, Fitch, Standard & Poor's, and Demotech. Customer complaints : Customer complaints are used by the National Association of Insurance Commissioners (NAIC) uses  to create the NAIC complaint index, which denotes indication of  whether a company r...