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Pitching a Startup in English | The "Elevator Pitch" vocabulary. The Art of the Quick Persuasion Standing in a moving metal box with a billionaire might be the ultimate trope of the modern business world but the essence of the elevator pitch goes far beyond the literal elevator. It is about the power of brevity. It is about the magic that happens when clarity meets passion. When you are looking to launch the next big thing in the global market you need more than just a good idea. You need the right words to wrap that idea in a package that is impossible to ignore. This is especially true when you are pitching in English as a second language or even as a native speaker looking to trim the fat from a bloated presentation. Watch video The concept of the elevator pitch is simple yet terrifying. You have approximately thirty to sixty seconds to explain what you do why it matters and why the person standing next to you should care. This is not the time for deep technical specificat...